Website Redesign
New Look. Same Rankings. More Inquiries.
We rebuild outdated or underperforming websites with a new design, a clearer structure and faster pages, and we redirect every old page so the search rankings you’ve earned stay in place.
What a redesign is
A website redesign replaces the design, page structure and technology of your current site while keeping what already works: your domain name, your best-performing content, and your search rankings. The result is a site that looks current, loads faster, is easier to use on a phone, and is easier for your team to update.
The main risk in any redesign is losing search traffic because old pages disappear or change address. Our process is built around avoiding that. We record how your current site performs, keep the pages that bring in visitors, and set up redirects for every address that changes.
Signs your website needs a redesign
- It looks outdated compared with your competitors’ sites
- It loads slowly, especially on mobile
- It is hard to use or read on a phone
- Visitors arrive but rarely call, message or fill in the form
- Your team can’t update it without calling a developer
- Your traffic from Google has been dropping
- It no longer describes your current services or brand
One or two of these can often be fixed without a full redesign. Three or more usually mean a redesign is the better investment. Our free website review will tell you which applies to your site.
What's included
Audit of your current site
- Traffic, top pages and search queries from Google Analytics and Search Console
- A full list of current URLs, including blog posts and images that receive visits
- Speed and mobile test results
- A content review: what to keep, update, merge or remove
New structure and design
- An updated site map based on your current services and customers
- Custom design that matches your brand, or a refreshed brand look if you need one
- Mobile-first layouts with clear calls to action on every page
- Updated or rewritten page copy where needed
Development and migration
- Rebuild on WordPress with Elementor Pro
- Content migration from your old site, including blog posts
- 301 redirects from every changed URL to its new page
- Speed optimization, schema markup, sitemap and search settings
- Forms, booking tools and integrations reconnected and tested
Launch and monitoring
- Build and review on a private staging site
- Launch, sitemap submission and redirect testing
- Monitoring of traffic, rankings and errors in Search Console for [4–8] weeks after launch
- Training for your team on how to edit the new site
How we work
- Review — We review your current site for free and tell you whether it needs fixes or a full redesign.
- Audit and plan — We record current performance, list every URL, and plan the new structure and redirect map.
- Design — We design the homepage and one inner page for your approval, then the remaining pages.
- Build and migrate — We build the new site on a staging link and move your content across.
- Launch — We switch the new site live, apply the redirects, and submit the new sitemap to Google.
- Monitor — We watch traffic and errors closely and fix any issues quickly.
A redesign of a typical 5–10 page business website usually takes [4–8] weeks, depending on how much content needs to be rewritten.
What affects the price
- Size of the current site — more pages and blog posts mean more migration and redirect work.
- Content changes — keeping existing copy costs less than rewriting it.
- Design scope — a refresh within your current brand costs less than a full rebrand.
- Features — new features such as booking, payments or member areas add development time.
- Technical condition — sites on outdated platforms or with security problems need more work to migrate safely.
You receive an itemized quote after the free review.
FAQ
Frequently Asked Questions
Will a redesign hurt my Google rankings?
Not when it is planned properly. Keeping strong pages, redirecting every changed URL and monitoring Search Console after launch protect most existing rankings. A small, temporary dip can happen after any launch.
Can I keep my domain name and email addresses?
Yes. A redesign normally keeps your domain, so your web address and business email stay the same.
My current site isn't on WordPress. Can you still redesign it?
Yes. We can move sites from Wix, Squarespace, older custom builds and other platforms to WordPress, including redirects.
Will my website go offline during the redesign?
No. We build the new site on a separate staging link. Your current site stays live until the new one is ready.
Can you keep the parts of my current site that I like?
Yes. The audit identifies the content, pages and features worth keeping, and we carry them over.