Email Marketing

Email Marketing for Philippine Businesses

We set up and run newsletters and automated emails that keep you in touch with customers, share useful information, and bring people back to buy or book again.

Start Your Email Program

What email marketing does

Most people who visit your website or buy from you once won’t come back on their own. Email marketing gives you a direct way to reach people who have agreed to hear from you: past customers, inquiries and newsletter subscribers. You own this list. Unlike social media, no algorithm decides who sees your message.

Good email marketing is not about sending more promotions. It is about sending the right message at the right time: a welcome email when someone signs up, a reminder when a service is due, a useful tip, or an offer that fits what the customer bought before. Many of these emails can be automated, so they go out on time without extra work from your team.

Who this service is for

  • Businesses with repeat customers, such as clinics, salons, restaurants, caterers, retailers and service companies
  • Businesses that get inquiries but lose track of them when they don’t buy right away
  • Companies that already collect emails but rarely use them
  • Businesses launching products, events or seasonal promotions

What's included

Setup

  • Choice and setup of an email platform that fits your size and budget, such as Mailchimp, Brevo, MailerLite or FluentCRM
  • Domain authentication (SPF, DKIM and DMARC), which Gmail and other providers require so your emails land in the inbox instead of spam
  • Branded, mobile-friendly email templates
  • Import and clean-up of your existing contact list, with consent checked

List building

  • Sign-up forms on your website, connected to your email platform
  • A simple sign-up incentive (lead magnet) if useful, such as a guide, checklist or first-order discount
  • Consent wording in line with the Data Privacy Act of 2012
  • Segments based on customer type, interests or purchase history

Automated emails

  • Welcome series for new subscribers
  • Follow-up emails after an inquiry or quotation
  • Post-purchase or post-service emails, including review requests
  • Reminders for renewals, maintenance or repeat bookings

Campaigns

  • Monthly or bi-weekly newsletters
  • Promotions, announcements and event invitations
  • Copywriting, design and scheduling for each campaign

Reporting

  • Monthly report covering list growth, opens, clicks, unsubscribes and the inquiries or sales linked to emails
  • Recommendations for the next month based on the results

How we work

  1. Consultation — We learn about your customers, what they buy, and what you want email to achieve.
  2. Setup — We set up the platform, authenticate your domain, design templates and connect your website forms.
  3. Automations — We write and switch on your welcome and follow-up sequences.
  4. Campaigns — We plan a content calendar and write, design and send each campaign after your approval.
  5. Review and improve — We report monthly and test subject lines, timing and content to improve results.

Rules we follow

We only email people who have agreed to receive your emails, and every email includes a clear way to unsubscribe. We keep a record of how each contact signed up. This protects your sender reputation, keeps your emails out of spam folders, and keeps your business in line with the Data Privacy Act. We don’t use purchased email lists.

What affects the price

  • Setup scope — a new platform with templates and automations takes more work than improving an existing setup.
  • Number of automations — each sequence (welcome, follow-up, reminder) is written and tested separately.
  • Campaign frequency — monthly newsletters cost less than weekly campaigns.
  • List size — email platforms charge more for larger lists; platform fees are billed separately.

You receive an itemized quote after the consultation, with setup and monthly management listed separately.

FAQ

Frequently Asked Questions

I don't have an email list yet. Can I still start?

Yes. We start with sign-up forms on your website and a reason to subscribe, and add your existing customers who have given consent.

How often should I send emails?

Most small businesses do well with one or two newsletters a month plus automated emails. We adjust based on your customers' response.

Will my emails go to spam?

We reduce that risk by authenticating your domain, sending only to people who opted in, and keeping your list clean.

Can email work together with SMS?

Yes. Many clients use email for longer content and SMS for short, time-sensitive messages. We can plan both together.

Do I need to write the emails?

No. We write and design them. You review and approve each campaign before it is sent.