SMS Marketing

SMS Marketing for Philippine Businesses

We send promos, reminders and updates by text message to customers who have opted in, under your business name and in line with the Data Privacy Act.

Start Your SMS Program

What SMS marketing does

SMS reaches customers directly on their phones, and text messages are usually read soon after they arrive. That makes SMS well suited to short, time-sensitive messages: a weekend promo, an appointment reminder, an order update or an announcement that customers need to see today.

SMS works best when it is used with care. Customers should only receive messages they agreed to, the messages should be useful, and opting out should be easy. We set up your SMS program so it follows these rules from the start.

Who this service is for

  • Clinics, salons, spas and service businesses that send appointment reminders
  • Retailers, restaurants and caterers that run promos and seasonal offers
  • Schools, training centers and organizations that send announcements
  • Businesses with customers who don’t check email often
  • Companies that want automatic payment, renewal or delivery reminders

What's included

Setup

  • Choice and setup of an SMS platform suited to Philippine networks
  • Registration of a sender name (sender ID) so messages show your business name instead of a random number
  • Contact list import and clean-up, with consent checked
  • Opt-in forms on your website, and a simple way to collect consent in-store or at events

Messages

  • Promo and announcement campaigns
  • Automated reminders for appointments, bookings, renewals and payments
  • Confirmations for bookings, orders and inquiries
  • Short, clear copywriting that fits within SMS character limits

Compliance

  • Consent wording in line with the Data Privacy Act of 2012 (RA 10173)
  • Opt-out instructions in promotional messages (for example, “Reply STOP to unsubscribe”)
  • Automatic removal of contacts who opt out, and a record of consent for each contact
  • Sending times that respect your customers, avoiding late-night messages

Reporting

  • Delivery rates, link clicks, replies and opt-outs for each campaign
  • Monthly summary with recommendations

How we work

  1. Consultation — We agree on what SMS should do for your business: promos, reminders, updates or all three.
  2. Setup — We set up the platform, register your sender name, and prepare your consent forms and contact list.
  3. Message plan — We write the messages and set the schedule for campaigns and automated reminders.
  4. Launch — We send a test to your team first, then go live after your approval.
  5. Review — We report results monthly and adjust timing, frequency and wording.

Writing messages that work

A standard SMS fits 160 characters. Messages with emojis or special characters fit fewer (about 70), and longer messages are split into parts and cost more. We keep messages short and specific: who is sending, what the message is about, what to do next, and a short link if needed. For example: “[Business]: Your appointment is on Fri, 10 AM. Reply 1 to confirm or call 0917-XXX-XXXX to reschedule.”

What affects the price

  • Message volume — SMS platforms charge per message sent; these fees are billed separately or passed through at cost.
  • Message length — longer messages count as two or more messages.
  • Automations — each automated reminder or confirmation flow is set up and tested separately.
  • Integrations — connecting SMS to your booking system, website forms or CRM adds setup work.
  • Campaign frequency — monthly promos cost less to manage than weekly campaigns.

You receive an itemized quote listing setup, monthly management and estimated message costs.

FAQ

Frequently Asked Questions

Is SMS marketing allowed in the Philippines?

Yes, when customers have given consent and can opt out easily. We set up consent collection and opt-out handling for every program.

Can I text my existing customer list?

Only contacts who agreed to receive messages from you. We help you check your list and collect consent from the rest.

Will the messages show my business name?

Yes, once your sender name is registered and approved through the SMS provider. Approval can take [several days], so we start this early.

How often should I send promotional texts?

For most businesses, two to four promotional messages a month is enough. Reminders and confirmations are sent as needed and are usually welcomed.

Can SMS work with my booking system?

In many cases, yes. We can connect SMS to booking tools, website forms and CRMs so reminders and confirmations are sent automatically.