July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and announced it will then also mark all sites that have not migrated to HTTPS as “not secure.”
This move will coincide with the release of Chrome 68 and will look like this in a user’s browser:
Google has been pushing webmasters to make the change to non-secure web sites a for years now – including hinting at small rankings boost to further incentivize the shift. The campaign has proved successful. According to their blog post:
Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking.
Source: Search Engine Land